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Secara garis besar, konsep phygital memungkinkan pelaku bisnis menggunakan ilmu pengetahuan berbasis teknologi digital untuk memperkaya pengalaman pengguna (user working experience) dalam berbelanja on the internet dan memberi kemudahan bagi pelaku bisnis maupun pelanggan itu sendiri.
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PANDEMI telah mempercepat adopsi digital di kalangan konsumen termasuk industri bisnis. Maraknya, penguasaan ekosistem digital menjadi faktor kunci untuk memenangkan persaingan.